Free Tool

NPS Calculator

Calculate your agency's Net Promoter Score in seconds. See where you stand against the agency benchmark and what to do next.

Enter your survey results

Classify each response to: How likely are you to recommend us? (0-10 scale)

Promoters (9-10)

Passives (7-8)

Detractors (0-6)

Your NPS Score

Total responses-

Promoter rate-

Detractor rate-

Agency benchmark~31

Tracking NPS is a start. Sagely helps agencies stay on top of every client relationship so you catch problems before they churn.

Catch client problems before they cancel

How to read your NPS score

70 to 100

Excellent

World-class. Your clients are active advocates who drive referrals.

31 to 69

Good

Above the B2B agency average of ~31. Keep investing in relationships.

0 to 30

Needs Work

Below average. Focus on converting passives to promoters.

-100 to -1

Poor

Detractors outnumber promoters. Prioritise client recovery now.

What is NPS and why do agencies track it?

Net Promoter Score (NPS) is a single-question client satisfaction metric that measures how likely clients are to recommend your agency to others. It is the standard benchmark for client loyalty in professional services and one of the clearest leading indicators of revenue risk.

How NPS is calculated

Clients rate you from 0 to 10. Scores of 9-10 are Promoters, 7-8 are Passives, and 0-6 are Detractors. The formula is:

NPS = % Promoters minus % Detractors

The result ranges from -100 to +100. Anything positive is good. Anything above 30 is strong for B2B agencies.

When should agencies send NPS surveys?

The most effective times: after project completion, at the 90-day mark of a new retainer, and quarterly for long-term clients.

What is a good NPS score for an agency?

The average NPS for B2B professional services sits around 31-43. Well-run agencies with structured client communication typically score 40-60. Above 70 means your clients are genuine advocates.