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Marketing ROI Calculator

Calculate your marketing return on investment, ROAS, and payback period. Enter your campaign spend and revenue below.

Marketing Spend ($)

Attributed Revenue ($)

Campaign Duration (months)

Please enter both Marketing Spend and Attributed Revenue to calculate.

Return on Investment

% return on spend

ROAS

revenue per $1 spent

Net Profit

revenue minus spend

Payback Period

months to break even

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How to Calculate Marketing ROI

Marketing ROI measures how much revenue your marketing activity generates relative to its cost. It's the most direct way to demonstrate campaign effectiveness to clients.

The Formula

ROI (%) = (Revenue - Spend) / Spend x 100

For example: $25,000 revenue on $5,000 spend = 400% ROI. You earned $4 for every $1 spent.

What is ROAS?

ROAS (Return on Ad Spend) is simpler than ROI. It's just revenue divided by spend. A ROAS of 4x means you generated $4 for every $1 spent. Industry benchmark for paid campaigns is typically 4x to 8x.

What counts as good marketing ROI?

A baseline ROI of 5:1 (400%) is considered good for most digital campaigns. Top-performing agency campaigns often hit 10:1 or higher. Below 2:1 typically means the campaign needs optimization.