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Free Agency Rate Card Builder

A free rate card builder creates a professional, branded PDF of your agency's hourly rates - by role and tier - in minutes. Add your agency branding, load a role template or build from scratch, set Standard / Senior / Lead rates, pick your currency, and download a polished PDF ready to attach to proposals.

Agency pricing

Why a professional rate card wins more work

Agencies that send a formatted rate card close more deals than those that quote verbally or via email. A polished rate card signals structure, confidence, and professionalism - and it makes the client's job easier.

How to create a professional agency rate card

Building a rate card with this tool takes under three minutes. No account or software needed - just fill in your details and download.

1. 1

   Add your agency branding

   Enter your agency name, tagline, and accent colour. The accent colour controls the header band and table header in the PDF - use your brand colour for a polished, on-brand look. Optionally add a logo URL (must be a publicly accessible image).

2. 2

   Load a role template or add roles manually

   Use the template dropdown to pre-fill common roles for a Web Agency, Marketing Agency, or Consulting firm. Templates replace the current roles list - tweak titles, descriptions, and rates to match your team. Or click 'Add role' to build from scratch.

3. 3

   Set tiered rates for each role

   For every role, enter Standard, Senior, and Lead hourly rates. Leave a field at zero to show a dash in the PDF - useful for roles where you only offer one or two tiers. Short descriptions help clients understand what they're getting at each level.

4. 4

   Configure currency, minimum, and validity

   Choose your billing currency (USD, GBP, EUR, CAD, or AUD). If you have a minimum engagement threshold, enter it - it'll appear as a clear footer note on the rate card. Add a validity date to set expectations and create a natural follow-up trigger.

5. 5

   Download your branded PDF

   Click 'Download PDF' to save a professionally formatted, branded rate card to your device. No watermark, no account, no limit on downloads. The PDF uses the Outfit typeface and your brand colour - ready to attach to a proposal or send directly.

Frequently asked questions

What is an agency rate card?

An agency rate card is a document that lists your hourly or daily rates for each role or service you offer. It gives prospective clients a clear, professional view of your pricing before they commit to a project. A well-designed rate card separates you from agencies that quote verbally or bury numbers in emails - it signals that your pricing is structured, considered, and consistent.

What should an agency rate card include?

A professional agency rate card should include: your agency name and branding, a list of roles (e.g. UX Designer, Developer, Project Manager), tiered rates for each role (Standard, Senior, Lead), your currency, a minimum engagement amount if applicable, and a validity date. Optional additions include a short description per role to help clients understand the scope of work at each tier.

What is the standard rate structure for agencies?

The most common structure is three tiers: Standard (mid-level), Senior (5+ years experience), and Lead (principal-level, strategy and accountability). This lets you match resource to client budget without a single-rate ceiling. Some agencies use Day Rate instead of hourly - simply multiply the hourly rate by 7–8 hours to convert.

How do I price the tiers on my rate card?

A common approach: set your Senior rate first (this is your 'market rate' for that role), then Senior ×0.75–0.80 for Standard and Senior ×1.25–1.35 for Lead. For reference, 2024 benchmarks for US agencies: Junior/Standard UX Designer $75–100/hr, Senior $120–160/hr, Lead $165–220/hr. Web developers run $90–230/hr across tiers. Adjust for your market, geography, and niche.

Should I include a minimum engagement on my rate card?

Yes, if you have one. A minimum engagement clause (e.g. 'Minimum engagement: $5,000') prevents time-wasting enquiries from prospects whose budgets don't cover your cost of onboarding. It also signals that you work with committed clients - not one-off micro-projects. Most agencies set the minimum at 2–4 weeks of work at their standard rate.

How long should a rate card be valid?

30 days is the standard validity period for a rate card sent as part of a proposal or RFP response. It creates urgency, protects you from quoting against outdated rates, and aligns with typical procurement timelines. For a publicly displayed rate card on your website, update it at least annually - or whenever your rates change.

What currency should I use on my rate card?

Use the currency your agency invoices in. If you work internationally, pick your primary currency (usually USD, GBP, or EUR) and state it clearly. Avoid quoting in a client's local currency unless you're willing to absorb FX risk - use a clear note like 'Rates in USD' to avoid confusion. This tool supports USD, GBP, EUR, CAD, and AUD.

Can I use this rate card builder for free?

Yes. This rate card builder is completely free with no sign-up required. Fill in your agency details, add your roles and rates, pick your currency, and download a professionally formatted PDF. No account, no watermark, no limit on downloads.

Will my rate card data be saved?

Your rate card data is saved automatically in the URL - no account or server storage needed. You can bookmark or copy the URL to return to your rate card at any time, or share it with a colleague. Nothing is stored on our servers. All data stays in your browser.

Can I send this rate card PDF to clients?

Yes. The PDF downloaded from this tool is clean, professional, and branded with your agency name and colour. It's designed to be attached to proposals, RFP responses, or sent as a standalone pricing document. For best results, pair it with a covering email that explains your process and what's included at each tier.

How is a rate card different from a project quote?

A rate card lists your standard hourly or daily rates by role - it's a price list, not a project-specific document. A project quote or proposal applies those rates to a specific scope: it multiplies hours × roles × rate to produce a project total. Send the rate card first to qualify budget; follow up with a detailed proposal or SOW once the client is ready to proceed.