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Free Agency Contract Generator

A free agency contract generator creates a professional service agreement PDF you can customise and send to clients - no legal software, subscription, or account required. Add your agency and client details, list the services, set payment terms, choose key clauses, and download a clean contract PDF in seconds.

Agency contracts

Why written contracts matter for agencies

Disputes without written agreements cost agencies time, revenue, and client relationships. A clear contract sets expectations before work begins.

How to generate a professional agency contract

Creating a service agreement with this tool takes under three minutes. No account or software needed.

1. 1

   Enter your agency's legal name and contact details

   Use your full legal entity name as registered - this is what appears in the contract. Add your business address and contact email.

2. 2

   Add client's legal name and billing address

   Use the client's legal company name, not a trading name or personal name unless they're a sole trader. This ensures the contract is enforceable.

3. 3

   List the services included in this engagement

   Add each service as a line item with a brief description. Be specific - 'Website redesign (up to 8 pages)' is more defensible than 'web design work'.

4. 4

   Set payment terms, total fee, and key contract dates

   Enter the total contract fee, choose your payment schedule, and set the start and end dates. These fields form the core commercial terms of the agreement.

5. 5

   Review the clauses, add signatures, and download the PDF

   Check the IP, revision, portfolio, and late payment clauses. Add signatory names, then download the contract PDF to share for signing.

Frequently asked questions

What should an agency contract include?

A complete agency contract should cover: the parties (agency and client legal names), a clear description of services and deliverables, total fee and payment schedule, project timeline and key dates, intellectual property ownership, revision limits, termination conditions, confidentiality obligations, and signature blocks. The more specific the scope section, the less room for dispute.

Is this contract legally binding?

A contract generated here can be legally binding when signed by both parties, but it's a template - not legal advice. For high-value or complex engagements, have a solicitor or attorney review it before signing. The disclaimer at the bottom of the PDF makes this clear. For standard agency project work, the core commercial terms (services, price, payment, IP) are what matter most.

What is an IP assignment clause?

An IP (intellectual property) assignment clause transfers legal ownership of the creative work - design files, code, copy - from the agency to the client. It typically activates only upon full payment. Without this clause, the agency technically retains IP by default in most jurisdictions, which can create confusion. Include it explicitly with the payment condition clearly stated.

Should agencies include a kill fee?

Yes. A kill fee (typically 25–50% of remaining project fees) protects agency revenue if a client cancels mid-project. Without it, you absorb the cost of work already done. Add it to the Termination section: 'In the event of cancellation after work has commenced, a kill fee of 50% of remaining unpaid fees is payable within 14 days.' This is fair and standard.

What is a revision clause?

A revision clause explicitly limits how many rounds of changes are included in the quoted price. For example: 'Up to 3 rounds of revisions are included. Additional revisions will be charged at £[rate]/hr.' Without this, clients can request unlimited changes and you have no contractual basis to charge for them. It's one of the most important clauses for agencies.

How long should a contract be?

2–4 pages for most project work. Retainer agreements can run 4–6 pages. Avoid unnecessary legalese - clear plain English is more enforceable and less off-putting to clients. The essentials are: parties, services, payment, timeline, IP, revisions, and termination. Everything else is padding unless your project is genuinely complex.

What payment terms should I use?

50% upfront / 50% on delivery is the agency standard for project work. It covers your costs during delivery and signals client commitment. For retainer clients, monthly billing on Net 7 or Net 15 is common. Avoid Net 30 for new clients - you're effectively extending credit with no payment history. Add a late payment clause (typically 2–5% per month on overdue amounts).

Can I use this contract for retainer clients?

Adapt it. Add monthly billing terms (e.g. 'Billed monthly in advance on the 1st of each month') and a rolling 30-day termination clause. Remove fixed end dates and replace with 'ongoing until terminated by either party with 30 days written notice'. The services section should describe the monthly scope rather than project deliverables.

Should I include a confidentiality clause?

Yes, especially if the client shares internal data, unreleased product details, financials, or sensitive business information. A mutual NDA or confidentiality clause within the contract protects both parties. Standard language: 'Both parties agree to keep confidential information shared during this engagement confidential and not to disclose it to third parties without written consent.'

What is a portfolio/showcase clause?

A portfolio clause gives your agency the right to display completed work in your portfolio, case studies, and marketing materials. Clients sometimes expect to restrict this - particularly for sensitive brands or unreleased products. Include it by default, but be prepared to negotiate. Add a time delay if needed: 'Agency may display work in portfolio 90 days after project completion.'

Can I use this for free?

Yes - completely free, no account required, no limits on downloads. This contract generator is part of Sagely's free tools suite for digital and creative agencies.